Ep. 802 - Bryan Sperber (President, Phoenix Int. Raceway)

Ep. 802 - Bryan Sperber (President, Phoenix Int. Raceway)

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Under Bryan Sperber's leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR's legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including how PIR is embracing esports as well as non-race events, and developing unique fan experiences when NASCAR comes to town.

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